What is the purpose of performance management in HR?

The purpose of performance management in HR revolves around ensuring that employees meet organizational expectations and improve their performance through regular feedback. This process is crucial as it aligns individual contributions with the organization's goals, fostering an environment where employees can develop their skills and enhance their productivity.

Performance management involves setting clear objectives, providing ongoing feedback, and conducting performance appraisals. This continuous dialogue helps employees understand their strengths and areas for improvement, which in turn can lead to greater engagement and job satisfaction. By focusing on ongoing communication and feedback, organizations can identify high performers, address issues early, and support employees in their professional growth.

The other options mentioned, such as recruiting new staff, developing orientation programs, or creating employment policies, serve different HR functions and do not directly relate to the ongoing management of employee performance within the organization.